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Eider Lekube Diseinatzaile grafikoa | Iñarrairaegi ikus identitatea

Iñarrairaegi ikus identitatea

  • Identitate erakusteko papeleria eta informatika euskarriak
    inarraBranding
  • Iñarrairaegi Webgunea
    InarraWeb
  • Client - Iñarra Sendia
  • Date Completed - 2012-2014

This post is also available in: Spanish

Ikus identitatea oso garrantsitzua da enpresa ororentzat. Ezinbestekoa da gaur egungo medioetan kokatzea eta hauetaz baliatzea enpresa aurrera ateatzeko. Ez dira garrai errezak eta inoiz baino gehiago identitatea definitua izatea oso garrantzitsua da. Enpresen nortasuna irudiek erakutsi behar dute eta horregatik Iñarrairaegi Edari Biltegiak honako identitate markatua dauka. Logoa ezinbestekoa da bizi garan ikus-kultura momentu honetan, eta honek zer egiten duzun iradokitu behar du, besteak beste.

marka

Iñarrairaegi marka imagotipo eta logotipoaz osatua dago eta komunikazio euskarrien arabera bertsio ezbedinak planteatu dira.  Logotipoak pisu handia du eta hau kolore zein formekin elkarturik irudi identifika erreza sortzen da, zeinu ezagun bihurtzeko asmo pragmatikoarekin. Tipografia eraldatu baten oinarritzen da. Bere bertsio desberdinetan ere Iñarrairaegi markaren zeinu grafiko guztiak mantentzen dituelarik. Kolore beltza da markaren zeinu nagusia eta pertzeptzio handiena eskaintzen duena. Baina estilo korporatiboaren eraikuntzan beste bi kolore ere ageri dira, berde eta gorri matizatuak, kategoria apur bat emanez. Signifikantza aldetik ulerterreza da sektorearekin lotzen delako. Hau da, edariek duten ezagarri likidoaz baliatuta tantaren irudia erabili delako  imagotipo gisa. Konposaketa orekatua da klasikotasunetik apur bat duelako eta modernitatetik beste hainbat. Ondorioz, irudia oso arina eta garbia da.

markaren esanahiak – deskribapena eta justifikazioa:

Marka izen patronimikoak osatzen du eta izen hori Georgia tipografiaz egina dago. Tipografia zehatz honen hitzek bukatzeko eran tantak dituzte eta enpresa edari desberdinen banaketaz arduratzen denez, hau da, elementu likidoez, tanta horiek transmititu nahi dena indartzen dute, enpresaren identitatea. Bestalde “a” hizkien kontraformak eraldatuak izan dira, hau da, berezko posizioa baino beherago daude, ez daudenaren sentsazioa ere transmituz. Beraz, hondoarekin elkartzen dira. Horrela, enpresak gertaera desberdinen aurrean duen jarrera aldakorra zein egokitzea islatzen du. “a”-k hiru dira eta beraien artean beti bi hizki daude. Beraz, distantziak enpresaren konstantzia zein erritmoa eta ondorioz honen filosofia aurkezten du.  “g”-ak ere aldaketa bat jasan du, honen bukaera tanta baten bukatzeko. “i” eta “ñ” -ren puntuak ordezkatuak izan dira, orain tanta forma dute. “a”-ren kontraforma biratuak direla esan genezake.

“i”-ak hiru dira, hitzaren hasieran, erdian eta bukaeran aurki-tzen direlarik eta horrek “a” hitzerekin gertatzen den bezala erritmoa transmititzen du. Gainera, puntuak hiru direnez talde kontzeptua transmititzen digute eta baita dinamismoa eta irudimena. Ezberdintasuna, aldiz, “ñ”-aren eskutik dator, enpresaren berezitasuna adieraziz. Hau da, enpresa askoren artean, tanta berdinen artetik, Iñarrairaegirena da desberdinena eta bakarra Koloreei dagokienez, beltza da tipografiak daramana eta osagarri bezala  Pantone 582U eta 7421U  koloreak ditu tantetan. Bata berde-horizka da, sagardoari erreferentzia egiten diolarik eta bestea, granatea da, ardo beltzarekin lotzen dena. Bi edari hauek enpresak gehien saltzen dituenak dira eta horregatik garrantzitsua iruditu zaigu irudi korporatiboan bertan irudikatzea.

Zure enpresaren ezaugarriak jakin nahi? Jarri kontaktuan eta hitzegingo dugu.

bisitatu lekua