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Eider Lekube Diseinatzaile grafikoa | IVC Iñarrairaegi

IVC Iñarrairaegi

  • Identitate erakusteko papeleria eta informatika euskarriak
    inarraBranding
  • Iñarrairaegi Webgunea
    InarraWeb
  • Client - Familia Iñarrairaegi
  • Date Completed - 2012-2014
  • Skills/Tools Used - Branding

This post is also available in: eu

La identidad visual es muy importante para cualquier negocio. Actualmente, es esencial posicionarse en los medios de comunicación y valerse de estas para sacar adelante la compañía. No son tiempos fáciles y más que nunca, es importante contar con una identidad clara y definida.

Las imágenes deben mostrar la identidad de cada empresa y el Almacen de Bebidas Inarrairaegi ha definido su identidad con la marca a presentar. Vivimos en la era de la Cultura Visual donde el logotipo es esencial y entre otras cosas, debe sugerir lo que hace la empresa, concretamente transmitiendo a que se dedica.

Marca

La marca Inarrairaegi está compuesto por el imagotipo y el logotipo y dependiendo del medio de comunicación en la que se publicita se han planteado varias versiones. El logotipo tiene un gran peso, el cual es de fácil identificación mediante los colores y las formas escogidas. El tipo de letra se basa en una transformación. En las diferentes versiones de su logo, la marca mantiene todos signos gráficos.

El nombre contiene el color negro y es lo que más se ve a primera vista. Pero además hay dos colores corporativo en la carta de presentación de la empresa, que son el verde y el rojo matizado.

Por otro lado, la marca es identificativa del sector al que pertenece, ya que utiliza como imagotipo la forma de la gota y se dedica al distribuir bebidas a los hosteleros. Se ha creado una composición equilibrada, manteniendo lo clásico y recreándose en lo nuevo, obteniendo así como resultado, una imagen muy ligera y limpia.

Los significados – La descripción y justificación:

La marca esta compuesta por un nombre patronímico y para ello hemos optado por la tipografía Georgia. Esta tipografía esta creada por palabras que tienen su terminación a modo de gota y como la empresa Iñarrairaegi se dedica a la distribución de bebidas, esas gotitas refuerzan la identidad de la compañía.

Por otra parte, las contra-formas de las “a”-s han sido modificadas y están desplazadas de su lugar de origen, transmitiendo así la sensación de que no están. Por lo tanto, reflejando la posición de la compañía frente a los cambios y adaptación a diferentes eventos.

Las “a”-s son tres y entre ellos siempre hay dos letras. Por ello, la distancia entre ellas sugiere, el ritmo y la perseverancia de la compañía, presentando así la filosofía de la enpresa. La “g” tambien ha experimentado un cambio para que su extremo termine en forma de gotas. Además los puntitos de las “i” y la “ñ” ‘ han sido reemplazadas y ahora se representan en forma de gota. Se podría decir que son la contra-forma que falta de las “a” -s Las “i”-s son tres, al principio, en la mitad y al final de la palabra y transmite ritmo como sucede con las “i”-s.

Por otra parte, el concepto de grupo es sugerido por los tres puntos, así como el dinamismo y la imaginación. La diferencia, sin embargo, viene de la mano “ñ”, lo que indica la singularidad de la empresa. Es decir, el Almacen de Bebidas Iñarrairaegi, transmite que es muy diferente y único en su ámbito.

En cuanto a los colores, la tipografía contiene el negro y como complemento en las gotas, los colores Pantone 582U y 7421U. Uno de ellos es el color verde amarillento, se refiere a la sidra y el otro es el granate, que está relacionado con el vino. Se trata de los productos más que vendidos de la empresa y nos parecía importante representar ello en la imagen corporativa.

¿Quieres conocer las características de tu empresa? Póngase en contacto y hablaremos.

bisitatu lekua